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The vast number of executives
I speak with regarding marketing and promoting websites and SEO
Search Engine Optimisation have one thing in common ... they are
victims to 'The Dabbler'.
The Dabbler, spends too much time in internet chat rooms and website
marketing forums picking up tips and sharing search engine tricks
with other dabblers.
They mess about with the websites and effectively cost the business
dearly because they use free questionable advice and cheap tactics.
The truth is that optimising your website for search engines is
important if you want an online business, it isn't quick nor easy
and it is a large and daunting task.
The Dabbler will tell you it is easy and indeed actually believes
it is easy, he'll tell you to save your marketing budget because
he can do it.
One of the biggest myths out there is that IT experts understand
website marketing. A genuine IT pro will admit that internet
market is not directly connected with IT.
The best advice I can give is for you read these top ten tips to
search engine success and then make a commercial decision whether
it is far more cost effective to let an internet marketing expert
do the job or let The Dabbler follow these instructions ... but
beware, The Dabbler may already know these ... and knows better!
Tip Number One
Cheaters Never Prosper!
How many internet advertisements have you received like this;
"Secrets they don't want you to see", "Top Ten Positions
Guaranteed", “Tricks That Google Can't Stop”.
Then the chat room experts, have you asked yourself, if they are
so good, why are they spending time in chat rooms sharing internet
marketing tricks?
One expert suggests one trick, and another Guru will argue why it
doesn't work, but he knows a trick that is guaranteed to succeed.
Learn and practice professional techniques.
Tip Number Two
META tags are not as important today as they were last year and
Google takes little or no notice of keywords in META tags.
Tip Number Three
We all know we need keywords within our website but many of us don't
know how and where to use them. Equally, we have a totally different
idea of what our 'real' keywords are. Many of us are guilty of 'vanity
searches'. This is where we type in what we think our most popular
keyword is to see where we rank in Google. The reality is that it
is only us and our competitors that type in those keywords – real
prospective customers have a very different agenda.
Tip Number Four
Learn your target search engines algorithm. Google in particular
adjusts its algorithm on a regular basis. Chat room gurus and dabblers
think that Google changes the algorithm to stop them beating Google.
Ego is fantastic ! Google changes algorithms as an ongoing process
of improvement. It just happened to be that as soon as you think
you understand it, bosh! It has changed again. Snakes and ladders!!
Tip Number Five
Examine your log files on a regular basis. If you don't know where
to find them, ask your ISP. Log files will look confusing but keep
studying them because they will provide a lot of 'secret' information
relating to site traffic.
Tip Number Six
Treat every page as a different website. Optimise every page and
double check your keyword weight and density.
Tip Number Seven
ALT tags are still important, they were initially designed for those
who had very slow internet speeds and those that opted out of showing
images in the dim and distant past. Now they provide a platform
for keywords ..use them!
Tip Number Eight
Link effectively, not just to other sites but to other pages and
ensure you use keywords to link.
Tip Number Nine
Avoid code bloat. It sound like a disease and it is! - It is like
'over egging' an omelette, over over engineering. Too much unnecessary
coding clogs the routes for spiders to crawl your site.
Tip Number Ten
Don't SPAM. Spamming isn't just about sending unsolicited email,
websites that are 'tweaked' to trick search engines are also considered
'spamming'.
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