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website Bootcamp UK

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Internet Boot Camp Report overview. Available only to UK Clients

The website bootcamp report helps you to optimize your web page for a high ranking in Google for your specified search term or keywords.

Whilst we analyse your own web page, we also look at your top ten competitors' websites for the same nominated search term and analyse their meta tags.

As a benchmark we will see what your 'Top 10 Ranking Requirements Score' is at present in percentage terms. This means that the web page being analysed meets a certain % of the requirements for a top 10 ranking in Google for the nominated search term.

However, some ranking factors cannot be taken into account because search engines do not reveal the necessary data, for obvious reasons. The score should then improve after the suggested issues are dealt with.

Search engine ranking factors performance
There are at between 20 and 35 components on your web page that we need to analyse. These have a priority such as; Essential, Very Important, Important, Moderately Important and Slightly Important.

Some components are;

Keyword use in document title and keyword density advice for your document title; an essential component of the web page.

Global link popularity of web site. The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site.

All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. After calculating the inward bound links to your site and your competitors, we will provide advice for global link popularity. Link texts of inbound links: Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site.

This section lists a sampling of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site.

Keyword use in body text. The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks.

Age of web site is very important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked.

Keyword use in H1 headline texts - a very important issue and we will advise accordingly.Keyword use in domain name: The domain name is the main part of the web page address. This chapter tries to find out if Google gives extra relevance to search terms within your domain name.

Keyword use in page URL: The page URL is the part after the domain name in the web page address. This part tries to find out if Google gives extra relevance to search terms within the page URL.

Links from social networks is important; On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks.

Server speed. Search engines may work on the basis that popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. We calculate how long it takes on average for web pages on the top ranked sites to load. This is dependent on whether we can glean data about your server speed.

Keyword use in H2-H6 headline texts. These are the texts written using tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This part examines if this applies to Google too.

Keyword use in IMG ALT attributes ; these define an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings.

Top level domain of web site; Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.

Keyword use in bold body text - (Important). The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. CSS is not recognized. The statistics include spaces and punctuation marks.

Number of visitors to the site. Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents.

Keyword use in same site link texts, although it is Moderately Important, it shouldn't be ignored. Same site link texts are the link texts of the links that point to a web page on the same domain. This part examines if Google takes search terms in same site link texts into account.

Keyword use in outbound link text, again Moderately Important, however; Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This part examines if Google gives relevance to search terms in outbound link texts.

Keyword use in same site link URLs another moderately important issue but should be taken seriously. Same site links are the links in <a href> attributes that point to other pages on the same domain. This part examines if search terms in same site link URLs are relevant to Google

Keyword use in meta description. The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google takes the Meta Description tag into account. Some search engines display the text to the user in the search results.

Number of trailing slashes in URL. The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy.

Readability of web page. The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable.

Keyword use in meta keywords. The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. This part tries to find out if Google gives relevance to search terms in the Meta Keywords tag.

Keyword use in the first sentence of the body text. Some search engines give more relevance to search terms when they appear in the first sentence. Keyword use in HTML comments. HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This part tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.

Fees depend upon the present state of your website, but our job is to get your website making money so much of our fees are based on reward for success, in effect you make the money from successful results and then you pay us.

There is a cost effective deposit payable for website analysis and reports. The fee and reward is agreed before any work is carried out. Initially we need to have a chat about your business, website and aspirations. You can either call me on 01727 825 999 or click on the link below

Website Boot Camp Enquiry

The only information we need at this early stage is the website address and your contact details so we can call you. Please do not give a mobile or premium rate number, just your land line telephone number.

PLEASE NOTE: Website Bootcamp is limited by the number we can physically undertake, if we are fully commited, we will put you on our reserve list for future internet boot camps.

 

 

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