website marketing expert

Internet Marketing Experts

Promoting Websites Since 1994

website marketing experts
[ How can a terrible website like this achieve high rankings in Google? ]

The world is full of internet marketing gurus 

Bing Optimisation SEO Tips
By Peter Yexley


Rarely can we read an article about Bing without it mentioning Google, this has to be flattering for Bing because its market share is shy of 10% compared to Google's 71.5% - massive gap in anybody's book. It is important to look at the fact that Bing is Microsoft and only fools will ignore it.

It is too early for anyone to declare themselves as Bing Experts but there are search engine experts closely watching, testing analysing Bing results to see how best to optimise websites for Bing.

It would be fair to say that Bing would have looked towards Google's success formula and tweaked it for its own uniqueness. Let's take a look at Bin's Search results at the moment and how I see Bing's priorities.

Age before beauty.
Age of a website is important too Bing. Not good news for newly developed domains but mature sites seems to get a priority in its rankings.

Anchor text
Anchor text is a hyperlinked word on a web page and this method of linking is favoured by Bing.

Whilst other search engines also favour back links, Bing prefers links from websites that themselves have a lot of backlinks.

Let's go back to 'Age' I suggested earlier that Bing favours websites with some age as opposed to new domains. Another observation is that Bing isn't too concerned about websites that are not regularly updated. Whereas fresh updated websites get a higher priority with Google, it isn't such a priority with Bing.

Bing has a preference for websites that have the keyword in the domain name. Despite the fact that keyword stuffing is a big no-no, there is evidence of websites appearing in top 10 of Bing that are heavily stuffed with keywords.

Page size
Images heavily increase the page size but a page with no images ought to be less than 150 KB in size for Bing optimisation. Take advantage of this by creating another page when nearing the weight limit.

URLs that are static and not dynamic appear to be preferred by Bing.

Website architecture
Website architecture relates to the design and planning of a website. Traditional architecture as we know it involves aesthetic and functional criteria as well as technical detail based on user requirements. This is no different to website architecture each web page ought to be only one to three clicks away from the home page.

Web standards and markup compliance
Some high ranking search results in Bing have shown websites with several markup errors but indications show that Bing generally favours websites with current and well formed markup.

These findings are based on the current algorithm of Bing based on research by Peter Yexley. The worldwide web never remains static and such algorithms change frequently so always check that any SEO changes are to current requirements.

Call me on 01727 825 999

The World is full of online marketing consultants and


Internet Marketing Guru

Pearls of Wisdom from the
'Internet Guru'

The Magic of SEO

Website Content & Internet Marketing

Bing Optimisation & SEO

Yahoo Optimisation & SEO

Double Meaning Domains

Basic Website Marketing

Keyword Density Myth

Why is Google PR called PageRank?

Quick Tricks to Cheat Google

5 Big SEO No -No's

Keyword Weight & Density

Making Money On Twitter

Social Bookmarking & Website Marketing

The Long & Short of Keywords

Cost of Internet Marketing

  ©  COPYRIGHT 2010 ALL RIGHTS RESERVED Peter Yexley Internet Marketing Promoting Websites