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The
first London Marathon,
Raising of The Mary Rose,
Prince
Charles & Princess Diana's Royal Wedding
Fireworks Display, Hyde Park
The Falklands Campaign - England Salutes Our Task Force,
The
Royal Poppy Ball
Battle
of Britain D-day Celebrations
The Berkley Square Ball
Tower Bridge Walkway Opening
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In the early 1990's
Peter became a director of a British plc and by 1995 began to
explore and experiment with the new internet industry. He could
foresee the impact that the internet would have on the commercial
world and the power it will gain when the population was ready
for such a new and very confusing system of information exchange.
Peter Yexley is a genuine UK Internet Marketing Pioneer.
That
dim and distance past was a challenging time for anyone in the
internet industry, Peter Yexley and a few others were Internet
Pioneers and no matter how excited, enthusiastic and ambitious
they were, few listened - the world was not ready for the world
wide web.
Modems
were slow, sites were painfully slower and left a lot to be desired
in terms of design, structure and navigation. The DOT COM era
was a mere flicker away. By 1996 Peter Yexley saw the emergence
of website wizards the inevitable instant website designers.
He
likened it to the Californian Gold Rush of 150 years ago, he didn't
want to be a miner, a gold digger or any other form of prospector.
This wasn't a case of being afraid of hard work, but rather a
case of seeing the opportunity in providing the tools, facilities
and all important back-up, all of which were totally necessary
to each and every gold digger... and did those gold diggers arrive?,
accompanied by the cowboys! Peter Yexley set up his stall and
provided the back-up, experience and facilities.
Domain
names were expensive and free ones were long and clumsy, search
engines were few and quite easy to get listed.(Google never existed!)
Everyone took advantage of the magic tricks, blinking text, spinning
globes, gory backgrounds and really bad graphics - the bad taste
websites arrived!
Still
resisting the urge to join the ranks of website designers, Peter
could see another level, born from those unfortunate casualties
of the cowboys and gold diggers. He started The Web Doctor.
www.the-web-doctor.co.uk
okay you can call it 'ambulance chasing' but someone had to do
it ! The Web Doctor still operates (pardon the pun) even today
more than a decade later.
The
idea behind The Web Doctor was that in many cases businesses still
could not see this powerful marketing opportunity but accepted
that they needed a website because the media and government kept
telling them so.. From this fell three types of victim, those
who paid massive amounts of money and got very amateur websites,
those that paid very little for amateurs to create websites, and
those that chose the DIY method.
By
this time e-commerce was really growing and more and more websites
were being added to the world wide web. Real website designers
were common and Yellow Pages finally added a new section !! (That
was a breakthrough - and a battle Peter Yexley fought and won
!!!)
The
Web Doctor was making websites better, Peter added hosting to
his business and began providing low cost domains. It was excellent
for those who were paying far too much for their websites and
receiving little or no service. Many cowboys were leaving the
wild west internet frontier to sell other new trends and leaving
even more casualties - The
Web Doctor was busy.
Peter
Yexley added www.UKHQ.com to
his business, this was to be the hub of his internet marketing
business. Real marketing experts don't sit on their backsides,
and real pioneers like Peter Yexley forge new avenues constantly
moving forward. Peter also operates
www.thewordis.com.
